Case Study · Bath & Home
Vigo Industries
$0 to 3% of total revenue in 2 weeks — entirely from net-new AI-referred customers.
Vigo is a high-end Shopify brand specializing in shower doors, bathroom sinks, and bathroom faucets. Despite strong performance across traditional channels, they had zero presence in AI-driven discovery platforms like ChatGPT and Perplexity.
AI sessions in 2 weeks
of total revenue
conversion vs avg
The Problem
Zero AI presence despite an established business.
Zero AI-driven revenue or traffic despite an established business.
Direct competitors winning on the queries they wanted to own.
Missing high-intent shoppers asking what to buy across AI platforms.
The Insight
Focus on one niche. Win it. Expand.
Instead of trying to rank everywhere across Vigo's full catalog, we focused on where it actually matters. Using Vizby, we identified high-value questions, analyzed which citations were already winning, and benchmarked competitors to find gaps.
The conclusion was clear: shower doors should be the focused niche to win first in AI discovery, then expand from there.
What We Did
Four moves. Two weeks.
Blogs
Created foundational content (Vigo had none before) targeting the exact queries we wanted to win.
Store Audit
Scanned the Shopify store end-to-end with automatic JSON-LD schema injection and product-level fixes so every product is readable by AI crawlers.
AI Infrastructure
Created a daily-updated llms.txt file giving AI models a structured, always-fresh view of the full catalog.
Warmed up accounts, identified relevant threads, and gradually increased authentic activity week by week.
Outcome
Invisible to essential — in 14 days.
AI-referred sessions
Net-new AI revenue
of total revenue
Conversion rate vs site avg
Within 2 weeks: a +91.3% increase in AI-referred sessions, $0 to 100% net-new AI-attributed revenue, AI-driven sales reaching 3% of total company revenue, and a 2.3× higher conversion rate for AI-referred visitors. Vigo went from invisible to being present when users actively ask what to buy — capturing high-intent traffic that converts at a higher rate than traditional channels.
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